In this video we explain the main symptoms of depression and why people shouldn't feel bad about getting help if they experience them.
This mental health explainer video was designed for a Facebook campaign which is why it features a lot of text. Since we've been publishing a lot of popular videos on Facebook with more than a million views we noticed that only about 30% of the people watch our videos with the sound turned on (Facebook gives you these statistics). That's when we decided to try videos that could easily be understood when they're played without any sound at all. Since then our view and share ratios have gone up by a lot.
The reason for this is that Facebook has recently launched a feature where it autoplays videos when people scroll down on their Facebook feeds. But they won't stop and turn on the sound for a video which they don't really know what it's about. Also many people won't bother to read the post description because the text isn't animated. But if you include animated (hand written) text in your video, most people will stop to watch and read it, giving you a higher chance that they will turn on the sound and watch the entire video.
That's why we highly recommend designing your explainer videos with lots of text in them if you're planning to make it popular on Facebook.