In this medical explainer video we explain the symptoms of Bipolar disorder. This video has been optimised for a Facebook launch. On Facebook, explainer videos are most often viewed in silent mode because of Facebook's autoplay feature. In fact about 60% of viewers watch their videos without sound. That's why our Facebook optimisation means that we use enough text in the images so that the content can be understood without listening to the voice over.
In our experience the animated text that we use is much more effective than the text you can put on your video using Facebooks captions and subtitles feature which is why we highly recommend optimising for Facebook when you're planning to promote your explainer video on Facebook.