Script & Storyboard
Fresh water is becoming one of the scarcest resources on the planet. Which sounds crazy right? I mean the world’s scientists are saying the oceans are rising and you probably have running water in your house! Or at least you used. Shoot, look at a map and you’ll see that 71% of the Earth’s surface is covered in water, so how could we be running out?!
Well, almost all of the water in the world (96.5%) is saltwater. So we can’t drink it or grow crops with it. About 1% is in the atmosphere and only 2.5% is fresh water in liquid form. Out of that small amount of fresh water most of it (68.7%) is found in ice-caps, glaciers & permanent snow, and almost all the rest (30.1%) is found in the ground. Yep, only about 1% of the world’s fresh water (the 2.5% figure) is easily available to the creatures, plants and 7 billion humans that live on land. That’s it.
And here’s where we currently stand. Some estimate that we’ve consumed or are already using about 50-60% of our freshwater. 70% going to agriculture, 22% going to industry and about 8% is what we consume in our homes…. Except remember, we eat the food that agriculture grows and use the things that industry makes so humans are really doing all of the “drinking of the milkshake”, so to speak.
And literally, we love our milkshakes. From start to finish everyday things all around you have a bigger water footprint than you might imagine. For example, it takes about 140 liters of water to produce 1 cup of coffee, 14,400 liters to produce 1kg of beef, 24,000 liters to produce 1 kilogram of chocolate and 39,090 liters to produce a new car? Bigger sip than you thought right ~ sip ~ And here’s what the rest of the world drinks.
About 1 in 8 people don’t have access to safe water and it’s even worse in cities where that number is only 1 in 4. On top of that our population has doubled in the last 40 years, industrialization continues to develop in response and our use of water has also quadrupled. Again, to put this simply, we are literally drinking our home, this lovely green and blue milkshake, all up. siiiipp
And if you’re thinking “Water scarcity only happens to other people. I’ve got water. I’m fine”, think again. Even places that currently have access to clean water are at risk due to things like industrial accidents, agricultural waste, poor water management, natural disasters and yep, from all of the other things that people like you and I flush and wash down the drain. See that stuff doesn’t just go away, it goes back into your milkshake.
Innovations of culture and technology that offer sustainable and cleaner industry, farming and living can change the way that we and all of our descendants live for the better. The way we buy & sell, grow our food, produce our goods & services and literally govern, develop, build and interact with everything and everyone around us matters.
So what are some of the solutions? What are some ideas that are out there? What are some of the other challenges? And hopefully most importantly, what can you do? To find out check out our other videos, share your solutions below and if you get really excited, type "Solve the water crisis" in a search engine, learn more and do something cool!
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